March 12, 1088: On this day, Pope Urban II became the head of the Catholic Church. As a native Champenois, he proclaimed that the wine of Ay in the Marne department was the best wine made in the entire globe. For a while, Ay was used as a shorthand appellation for all Champagne wines, similar to how Beaune is used for Burgundy wines. His contribution led to the first efforts towards wine production in Champagne, including laying the ground for the Champagne Pinot Noir.

March 12, 1819: On this day, Peter Britt was born. In addition to his contributions to Oregon arts, photography, and civic development, Britt was also a pioneer of early wine production in the south of the state. His first vintage was made in 1958 in Jacksonville’s first winery, Valley View Vineyard.

March 12, 2000: On this day, G.H. Mumm Champagne became the official sponsor of the F1 World Championships and offered champagne bottles for the podium celebrations after each race. It remained the sponsor until 2015.  They now serve as Formula E’s official sponsor. It was reported in October 2016 that G.H. Mumm would succeed J&B as the main sponsor of The Sun Met, the biggest horse race event in South Africa, after 39 years. Usain Bolt, an eight-time Olympic gold medalist in sprinting, was hired by G.H. Mumm as its “CEO” (Chief Entertainment Officer) to appear in a multi-media marketing campaign in November 2016. Thomas Coville’s celebration after setting a new record for yacht solo circumnavigation in 49 days and 3 hours on Christmas Day 2016 included G.H. Mumm prominently.

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