The Tuscan Duet Who Brought Bocelli to Life

If you are a wine enthusiast, you may have heard of the name Bocelli, a family that has owned a vineyard in Tuscany for centuries. One brother, Andrea, became a famous opera tenor singer in a career which began when his demo tape got into the hands of Luciano Pavarotti, thanks to the Italian rock star Zucchero.

Andrea was then invited on tour with Zucchero, where they performed “Miserere” together, and performed at Pavarotti’s annual charity gala concert ‘Pavarotti International.” Andrea became famous and toured around the world singing, while his brother Alberto stayed home and learned how to run the family wine business.

Andrea’s theory

Andrea abstained from drinking while on tour, but at the end of a performance, he is known to sit down and have one of his favorite wines—a glass of Terre di Sandro Sangiovese, made from his family’s winery. Tied to the world of opera and the world of wine, Andrea Bocelli tried to keep the two separate, but his effort was in vain and eventually he set up a sample booth at his concerts, which resulted in boosted revenues for the family wine business.

Andrea’s theory about singing is that you should not mix drinking and singing because it decreases the quality of the sound your voice can produce.

In 2000, brothers Alberto and Andrea took over the family winery and wanted to bring new blends and grow the business. Today, Alberto oversees the winery management with his son Alessio. The Bocelli Family Wines now produce nine wines including, Sangiovese, Cabernet Sauvignon, Pinot Grigio, Canaiolo, Colorino, Malvasia and Trebbiano.

Also read: The History of Winemaking in Southern Tuscany

The family has also opened a restaurant and wine bar in the UK called Bocelli 1831. Andrea had given his father his word that he and his brother would produce the highest-quality wine. He could taste the difference between wine he had while traveling the world performing, and the traditional way Tuscans made wine. His brother Alberto had always wanted to work in architecture and put his knowledge to use in 2000 when their father passed away and the brothers decided to renovate the vines. They have now become experts and have successfully launched several popular wine lines.

A Family Legacy

The Bocelli Family Wines is not just a business venture for the world-renowned tenor, it is a family legacy. The winery is run by Andrea and his brother Alberto Bocelli, carrying forward a tradition that has been part of their family for generations. The Bocelli family has been producing wines in the small Italian town of Lajatico, Tuscany, for over 130 years. The winery is a testament to the Bocelli family’s deep love for their land and their commitment to preserving and promoting the traditional wine-making methods of the region.

A Symphony of Wines

The Bocelli Family Wines offers a wide range of wines, each with its own unique character and flavor profile. The winery’s offerings include Prosecco DOC – Extra Dry, Sangiovese IGT, Alcide IGT, Terre Di Sandro IGT, In Canto IGT, and Pinot Grigio IGT. Each of these wines is crafted with the utmost care and attention to detail, resulting in a product that is truly representative of the rich and diverse terroir of Tuscany.

The Prosecco DOC – Extra Dry is a sparkling wine that is perfect for celebrations, while the Sangiovese IGT is a robust red wine that pairs well with hearty Italian dishes. The Alcide IGT is a tribute to Andrea and Alberto’s father, a blend of the finest grapes from their vineyards. The Terre Di Sandro IGT, named after their grandfather, is a wine that truly embodies the spirit of the Bocelli family. The In Canto IGT is a sweet dessert wine, and the Pinot Grigio IGT is a crisp and refreshing white wine.

A Commitment to Quality

The Bocelli Family Wines is not just about producing wine; it’s about creating an experience. Each bottle of wine from the Bocelli family’s winery is a testament to their commitment to quality and their passion for wine-making. The winery is a division of August Imports, ensuring that the wines are distributed globally, allowing wine lovers around the world to experience the magic of Bocelli Family Wines.

In conclusion, The Bocelli Family Wines is a perfect blend of tradition, passion, and quality. It is a reflection of the Bocelli family’s love for their land and their dedication to preserving the traditional wine-making methods of Tuscany. Whether you’re a fan of Andrea Bocelli’s music or a wine connoisseur, The Bocelli Family Wines offers a symphony of flavors that is sure to enchant your senses.

Want to read more about Andrea Bocelli? Try reading this book!

Wines of Tuscany- Chianti, Montalcino, and Bolgheri (Guides to Wines and Top Vineyards) Andrea Bocelli- A Night in Tuscany by Andrea Bocelli


Andrea Bocelli was discovered by Pavarotti. (n.d.). Retrieved from Classic fm:

Bicks, E. (2020, Nov 30). Congenital Glaucoma: Inside Andrea Bocelli’s Disease Causing His Blindness. Retrieved from Heavy:

Estate Wines. (n.d.). Retrieved from Bocelli 1831 Estate Wines:

Categories: This Day in Wine History | Articles, WineTags: , , , , , , By Published On: May 29, 2022Last Updated: February 26, 2024

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