The Influence of Wine on the Pop Culture

The histories of wine and art are connected in a way that artistic representation of wine culture tends to represent the history of art in civilization itself. The idea of wine as a representation of culture in civilization can be traced back to ancient Egypt, where archaeological discoveries have jars inscribed with the names of the customers and wine producers.

Wine and Cinema

Wine plays a critical role in the entire process of filmmaking. Wine, in cinematography, is used as a tool by the screenwriters to develop characters, giving them an aura of class, especially with regard to the sophistication and cultured individuals, and is also applied in exploiting ideas of frivolity and elitism to the antiheroes and the heroes alike.

As an example, in the film James Bond the character’s sophisticated lifestyle is depicted by his consumption of Bollinger champagne. In another popular film, Hannibal Lector, the main character cannot resist a fine Tuscan Chianti[1].

Given that popular culture is largely influenced by movies and cinemas, the connection between such characters and wine has played a critical role in forming different pop cultures across the world. The perception that elegantly drinking wine portrays sophistication and high social status has been adopted in our civilization.

TV shows and wine

Most TV shows have large viewerships and popularity, thus becoming a part of modern society. In TV series, such as Big Bang Theory, Mad Men and Cougar Town, and others, the tendency is always to cast wine in a relaxing, soothing way that attempts to provide an alcoholic answer to different problems encountered by the characters in the shows.

The characters turn to wine as a common form of social communion and solace[2]. The culture of using wine as a source of comfort and communion is vivid in modern society, where people meet for a glass of wine, sharing their life challenges and even achievements. Given that TV series are lengthy, they tend to have more significant impacts on people’s lives than short films.

Wine and literature

Old graphic novels and comic books were a better representation of wine than modern literature work. Graphic novels, such as Les Ignorants represent the experience of the characters when interacting with wine. The prominent literature of several civilizations around the world, starting from Omar Khayyam all the way to William Shakespeare, has praised the wonders of wine.

A good piece of literature that has done marvelous work in attaining the goal is the legendary story “Taste” by Roald Dahl, which is similar to a sociology study. Today, a wide variety of non-fiction books and ‘how to make’ texts are seen in different offline and online book stores. Bloggers also take part in promoting the wine culture using wine literature. See more resources here

Want to read more about wine? Try reading these books!

The History of Wine in 100 Bottles: From Bacchus to Bordeaux and Beyond

The Wine Savant: A Guide to the New Wine Culture


  1. [Accessed on 2nd March 2022].
  2. Montonen, Marjatta, “Alcohol and drinking on Finnish television,” Contemp. Drug Probs. 15 (1988), p. 187.

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