The Influence of Wine on Pop Culture

Wine has been a part of human civilization for millennia, and its history is closely intertwined with the history of art. Evidence of this can be seen in the many ways that wine has been represented in art over the years. In Ancient Egypt, for example, jars were found inscribed with the names of wine producers and customers. This shows that even in early civilizations, wine was seen as a representation of culture and as an important part of social life.

Throughout the ages, artists have continued to depict wine in their work, often using it as a symbol of luxury, refinement, and opulence. In more recent times, wine has also been used as a metaphor for blood or birth, as in the paintings of Leonardo da Vinci. Whether it is being enjoyed by royalty or peasants, used as a religious symbol or a work of art in its own right, wine has always been an important part of human culture.

Wine and Cinema

Wine plays a critical role in the entire process of filmmaking. In cinematography, wine is used as a tool by the screenwriters to develop characters, giving them an aura of class, especially with regard to the sophistication and cultured individuals, and is also applied in exploiting ideas of frivolity and elitism to antiheroes and the heroes alike.

As an example, in the film James Bond the character’s sophisticated lifestyle is depicted by his consumption of Bollinger Champagne. In another popular film, Hannibal Lector, the main character cannot resist a fine Tuscan Chianti[1].

Given that popular culture is largely influenced by movies and cinemas, the connection between such characters and wine has played a critical role in forming different pop cultures across the world. The perception that elegantly drinking wine portrays sophistication and high social status has been adopted in our civilization.

TV Shows and Wine

Most TV shows have large viewerships and popularity, thus becoming a part of modern society. In TV series such as Big Bang Theory, Mad Men and Cougar Town, the tendency is always to cast wine in a relaxing, soothing way that attempts to provide an alcoholic answer to different problems encountered by the characters in the shows.

The characters turn to wine as a common form of social communion and solace[2]. The culture of using wine as a source of comfort and communion is vivid in modern society, where people meet for a glass of wine and share their life challenges and achievements.

Did You Know: Given that TV series are lengthy, they tend to have more significant impacts on people’s lives than short films.

Wine and Literature

Old graphic novels and comic books were better representations of wine than modern literature work. Graphic novels, such as Les Ignorants, represent the characters’ experience when interacting with wine. The prominent literature of several civilizations worldwide, from Omar Khayyam all the way to William Shakespeare, has praised the wonders of wine.

A good piece of literature that has done marvelous work in attaining the goal is the legendary story “Taste” by Roald Dahl, which is similar to a sociology study. Today, various non-fiction books and instructional texts are available offline and in online bookstores. Bloggers also take part in promoting the wine culture using wine literature. See more resources here

Want to read more about wine? Try reading these books!

The History of Wine in 100 Bottles- From Bacchus to Bordeaux and Beyond The Wine Savant- A Guide to the New Wine Culture


  1. [Accessed on 2nd March 2022].
  2. Montonen, Marjatta, “Alcohol and drinking on Finnish television,” Contemp. Drug Probs. 15 (1988), p. 187.
Categories: New World, This Day in Wine History | Articles, WineTags: , , , , , , , , By Published On: June 29, 2022Last Updated: February 21, 2024

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