South East Queensland constitutes an important part of the Australian economy, generating vital income from businesses, tourism, and agriculture. In the wake of the region’s growing popularity as a tourist destination, spontaneous food and wine festivals have sprouted up all over the place. It is not far-fetched to consider that their presence will most certainly have a positive economic impact on the local neighborhood.
South East Queensland’s Food and Wine Festivals consist of more than 15 events carried out over the span of two weeks. One of the most valuable tools for analyzing the dynamics of festival environments is Michael Porter’s Five Forces Model Let’s apply Porter’s five forces to examine the environments at food and wine festivals in South East Queensland and learn more about their economic impact.
The number of people attending food and wine festivals is steadily increasing, prompting new companies to consider joining the market in the near future. Similarly, additional festivals may be hosted in the same area to cater to the rising popularity of food and wine events. Providers, of course, stand to benefit from increasing demand. Competition might also increase, and investors may be increasingly keen to take additional investment risks in an attempt to increase their returns.
Queensland Food and Wine Festivals
South East Queensland Wine Festivals
Known for its surf and turf, South East Queensland boasts a diverse array of regional produce. The Market Place is packed with samples and goods from artisan producers and local specialists. There’s no shortage of mouth-watering homegrown produce or homemade goods to sample. This is a truly local celebration of wine and food.
The Burleigh Festival will take place September 16-18 in Burleigh Heads and celebrates Burleigh’s food, wine, surf culture and music. This new three-day festival is the brainchild of Handpicked Group, an independent events organization and prominent signage and billboard company in Queensland. The event will feature local artists, food and wine vendors, and more.
Aside from wine, you can also enjoy the many arts and cultural events that take place throughout the area. You can catch performances by world-class performers and enjoy a range of live music and other activities. There are even two evening concerts for you to attend. For entertainment, take in a performance of Love Lust Lost, a multimedia show inspired by Edgar Allan Poe’s A Midnight Visit. This immersive performance is a must-see for art enthusiasts and will include art, spoken word, dance, circus, film and skin.
The Burleigh Festival features a range of music, including music by the Australian Symphony Orchestra and Burleigh Festival’s own Holden Sheppard. Helden will take a seat with Mon Schafter, a Walkley Award-winning journalist. Her debut novel, The Almighty Sometimes, has received numerous accolades and is currently being developed into a ten-episode television series. The play will include the voices of local and international artists and raise awareness of mental health issues.
Moreton Bay Food + Wine Festival
The Moreton Bay Food + Wine Festival is held in the region of Moreton Bay, Queensland. It offers a variety of culinary experiences, including cooking demos, pop-up restaurants, and local produce. The festival also includes live music and fireworks. There is something for everyone at this festival.
The festival is part of the Tastes of Moreton Bay Feastival, a six-week event and tour program that celebrates the area’s food and wine. Participants can enjoy more than 40 unique events, tours, and activities throughout the festival. These events feature the best of local produce and are sponsored by organizations like Ray White Woody Point, Laceys Hill Distillery, and Mr. Consistent.
The Moreton Bay Food + Wine Festival is free to attend and will run over two days in September. Located on the Redcliffe Foreshore, this event will feature a jam-packed entertainment program as well as plenty of tasty bites from the region’s top chefs. Guests can also enjoy live music, pop-up bars, and a beach tipi bar.
The festival also features a popular Brewfest area. Guests can sample beer from 20+ local breweries. They can also play games such as foosball and listen to live music. There will also be a dessert area, live cooking demonstrations, and other activities.
This is an 18+ event, so please make sure you’re 18 or over. Seats are limited. Be sure to book your tickets early to avoid disappointment. The event’s organizers have listed all of the necessary contact information on their website. They can answer your questions and help you get the best deal.
Tasmania’s Huon Valley Mid-Winter Fest
The Huon Valley Mid-Winter Fest is an annual Huon Valley, Tasmania event. This event celebrates the area’s apple-picking history and tradition. As part of the celebration, wassails are performed to scare away evil spirits and ensure a good apple harvest.
The festival boasts a range of food and beverage options from more than 25 stallholders. Specialty coffee, craft beer, wine, whisky, chocolate, and more are available for purchase. The festival also features fresh produce and showcases local Tasmanian producers. Whether you’re looking to celebrate the end of winter or want to experience Tasmania’s famous wineries, Huon Valley Mid-Winter Fest is a must-see event.
Take advantage of exclusive hotel deals and accommodation packages to celebrate the Huon Valley Mid-Winter Fest. The three-day festival is a great way to kick off a winter vacation in the Huon Valley. Don’t miss the chance to enjoy live music, food and cider in the beautiful setting of Huonville.
If you’re planning a stay in Huon Valley during the festival, you can make reservations at a nearby hotel or B&B. The Franklin Heritage B&B, for example, features a private yoga studio and offers a discount on two-night stays. Their special Mid-WinterFest package also includes gourmet breakfast provisions, port, and handmade chocolates.
After the traditional Indigenous Welcome Ceremony on Bruny Island, the festival begins with the burning of a 13-meter-tall effigy. Other highlights include local food and beverage producers, folk musicians, and the ancient art of storytelling. There’s also a local artisan market and street performers.
Tasmania’s Blues and Brews Cruise
There are countless reasons to book Tasmania’s Blues and Brews cruise. Besides the blues, you’ll be entertained by hundreds of antique cars and up-scale food trucks. The festival’s proceeds go to a local charity, the At-Risk Boys Fund. Plus, you’ll get to sample locally-brewed craft beer.
27 August 2022 – the first day of the South East Queensland Food and Wine festival in 2022. The celebration continues until September 11. Due to the wide variety of cuisine served, there will be 15 distinct ceremonies throughout the festival. Wine sampling, however, is scheduled to form an integral part of each of these events.
Interested in reading more about Queensland wine? Read these books!
1. Connell, J. & McManus, P. (2011). Rural revival?: Place marketing, tree change an regional migration in Australia. Farnham: Ashgate.
2. Lamont, K. (2009). Wine and food. Crawley, W.A: University of Western Australia Press.