The Frank Gehry-designed City of Wine hotel at Marqués de Riscal in Elciego
Frank Gehry’s titanium-ribboned “City of Wine” at Marqués de Riscal in Elciego, Rioja — opened in 2006. Via Wikimedia Commons.
By the This Day in Wine History Editorial Team✓ Researched, fact-checked & verifiedAugust 20268 min read

If the Napa cult wineries show how the New World built legends from scratch, Marqués de Riscal shows how an Old World estate stays legendary for more than a century and a half. Founded in 1858, it dragged Rioja into the modern age by importing Bordeaux’s methods — and, a hundred and fifty years later, crowned itself with one of the boldest buildings in the wine world1.

Quick facts

  • Founded in 1858 at Elciego, one of Rioja’s oldest wineries.
  • Its founder imported Bordeaux techniques and a Bordeaux winemaker.
  • It was the pioneer of the modern Rueda white-wine region.
  • Its Frank Gehry “City of Wine” hotel opened in 2006.
1858
Bordeaux comes to Rioja
1895
Honours at Bordeaux
2006
Gehry’s City of Wine

Bordeaux in Spanish soil

The estate was founded in 1858 by Camilo Hurtado de Amézaga, the Marqués de Riscal, an aristocrat then living in Bordeaux. Convinced that Rioja could rival France, he imported French vine cuttings and, crucially, hired Jean Pineau — a winemaker from Château Lanessan in the Médoc — to bring Bordeaux’s techniques to Elciego2. Barrel-ageing, careful blending and French know-how transformed Rioja from rustic country wine into something that could travel and age.

A Bordeaux château, transplanted to the hills of Rioja.— on Marqués de Riscal3

The timing was providential. When phylloxera devastated France’s vineyards later in the century, Bordeaux merchants crossed the Pyrenees in search of wine — and found Rioja producers like Riscal already making it in a style they understood. Riscal’s reputation soared, winning a Diploma of Honour at the 1895 Bordeaux Exhibition4.

A vineyard in Rioja Alavesa near Elciego
The vineyards of Rioja Alavesa, whose Tempranillo is the backbone of Riscal’s wines. Via Wikimedia Commons.

A pioneer, again and again

Riscal kept innovating. In the 1970s it looked west to the plains of Rueda, recognised that the region’s Verdejo grape and cool nights could make fresh, modern whites, and became the pioneer that revived Rueda as a white-wine region5. An estate famous for tradition had reinvented an entire appellation.

The City of Wine

Its boldest stroke came in 2006, when Riscal unveiled the Hotel Marqués de Riscal — a “City of Wine” designed by Frank Gehry, the architect of the Bilbao Guggenheim. Ribbons of titanium in purple, gold and silver — the colours of Riscal’s wine, foil and label — erupt above the old stone cellars6. It turned a working bodega into a destination and helped write the modern playbook for wine tourism. From a Bordeaux dream in 1858 to a Gehry landmark, Riscal has spent its whole history proving that heritage and daring can share a glass.

Frequently asked questions

What is Marqués de Riscal?

One of the oldest and most famous wineries in Spain’s Rioja region, founded in 1858 at Elciego, known for pioneering Bordeaux techniques in Rioja and for its Frank Gehry-designed hotel.

Why is Marqués de Riscal historically important?

Its founder imported French vine cuttings and a Bordeaux winemaker in 1858, helping modernise Rioja into a wine that could age and travel — and later revived the Rueda white-wine region.

What is the Frank Gehry building at Marqués de Riscal?

The Hotel Marqués de Riscal, or “City of Wine,” opened in 2006. Designed by Frank Gehry, its titanium ribbons in purple, gold and silver echo the winery’s wine and label.

What wines does Marqués de Riscal make?

Above all Tempranillo-based Rioja reds aged in the Bordeaux manner, plus fresh Verdejo whites from Rueda, a region Riscal pioneered.

How did phylloxera help Marqués de Riscal?

When phylloxera ruined French vineyards, Bordeaux merchants turned to Rioja for wine — and found estates like Riscal already making it in a Bordeaux style, boosting its reputation.

More from this day in wine history

See everything else that happened on June 15 — who was born, what was bottled, and which laws were signed.

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References

  1. Herederos del Marqués de Riscal — The Marqués de Riscal City of Wine.
  2. Vintus — Marqués de Riscal (producer profile).
  3. Spanish Wine Lover — Bodega Marqués de Riscal, Rioja.
  4. Tastingbook — Marqués de Riscal, Rioja, Elciego.
  5. Wine International Association — Marqués de Riscal.
  6. Turismo Vasco — Bodega Marqués de Riscal, the City of Wine.

Recommended reading

Vintage: The Story of Wine

Vintage: The Story of Wine

Hugh Johnson
Excellent on how Bordeaux’s methods spread across Europe and remade regions like Rioja.
A Short History of Wine

A Short History of Wine

Rod Phillips
Sets Rioja’s modernisation and the phylloxera era in their wider historical frame.

As an Amazon Associate, This Day in Wine History earns from qualifying purchases. Book recommendations are chosen independently.

Categories: This Day in Wine History | ArticlesTags: By Published On: April 30, 2023Last Updated: August 14, 2026

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